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英国药品广告行业自律研究及对我国的启示
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| 篇名： | 英国药品广告行业自律研究及对我国的启示 |
| TITLE： | Research on Self-regulation of Pharmaceutical Advertising Industry in the UK and Enlightenment for China |
| 摘要： | 目的：为推进我国医药行业自律发展提供借鉴。方法：通过对英国药品广告行业自律体系进行深入分析，重点研究英国药品广告行业自律的运行程序和特点，以此提出完善我国医药行业自律体系的建议。结果与结论：英国药品广告行业自律体系自20世纪80年代起步，于2012年正式确立其合法性，并区分了处方药和非处方药广告行业自律。英国药品广告行业自律的特点为发布指南以指导行业自律、遴选合适的行业协会成为自律机构、促成政府监管与行业自律的有效衔接、确保政府与行业协会持续有效的沟通。建议我国从制定用于指导行业协会开展自律的指南、重视培养行业协会自律能力、建立政府监管与行业自律的衔接机制、建设用于保证双方持续有效沟通的信息平台等4个方面着手，推进医药行业自律体系的发展。 |
| ABSTRACT： | OBJECTIVE：To provide re ference for promoting the self-regulation development of China ’s pharmaceutical industry. METHODS ：Through in-depth analysis of the self-regulation system of the UK pharmaceutical advertising industry ，this paper focused on the procedures and characteristics of the self-regulation of the UK pharmaceutical advertising industry ，and proposed the suggestions for improving the self-regulation system of China ’s pharmaceutical industry. RESULTS & CONCLUSIONS： Since the 1980s，the self-discipline of the pharmaceutical advertising industry in the UK has officially established its legitimacy in 2012，and distinguished the operation procedures of prescription only medicine and over-the-counter. The characteristics of the self-regulation of the pharmaceutical advertising industry in the UK are to issue guidelines to guide the industry self-regulation ， select appropriate industry associations to become self-regulation institutions ，promote the effective connection between government supervision and industry self-regulation ，and ensure the continuous and effective communication between the government and industry associations. It is suggested that China should develop the guidelines for guiding industry associations to carry out self-regulation，focus on cultivating self-regulation capabilities of industry associations ，establish a cohesive mechanism between government supervision and industry self-regulation ，and build a platform for ensuring continuous and effective communication between the two parties ，thus promoting the development of self-regulation system in the pharmaceutical industry. |
| 期刊： | 2020年第31卷第03期 |
| 作者： | 顾小茜，陈永法 |
| AUTHORS： | GU Xiaoxi ，CHEN Yongfa |
| 关键字： | 英国；药品广告；行业自律；医药行业；启示 |
| KEYWORDS： | UK；Pharmaceutical adverti sing；Self-regulation；Pharmaceutical industry ；Enlightenment |
| 阅读数： | 436 次 |
| 本月下载数： | 10 次 |
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