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贵州省DTP药房市场经营管理现状及问题分析
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| 篇名： | 贵州省DTP药房市场经营管理现状及问题分析 |
| TITLE： | Status quo and problem analysis of market operation and management of DTP pharmacies in Guizhou province |
| 摘要： | 目的 了解贵州省DTP药房（即“直接面对患者药房”）在门店建设和经营管理方面存在的问题，为该省DTP药房专业化经营提出改进措施和发展建议。方法通过查阅文献，自行拟定调查问卷，于2021年4－5月对贵州省全部11家DTP药房进行实地调研，并向其负责人（或店长）开展问卷调研。问卷内容包含DTP药房基本情况、互联网渠道建设、药品物流配送、药学服务、业务培训、药房管理制度建设、药品管理信息系统应用情况等，以分析贵州省DTP药房在市场经营管理方面存在的不足并提出建议。结果共发放11份问卷，最终回收9份有效问卷，问卷有效回收率为81.82％。样本药房均位于贵阳市，大多（77.78％）由贵州省本土医药经营企业建立，仅有22.22％的样本药房开通了线上购药渠道。在药学服务方面，仅有55.56％的样本药房提供基础指标检测服务，55.56％的样本药房对患者的生活方式进行干预，44.44％的样本药房进行用药不良反应监测，33.33％的样本药房开展健康教育宣讲，33.33％的样本药房制订慢病康复计划。在人员培训方面，仅11.11％的样本药房实施每周1次的业务培训，66.67％的样本药房培训前沿药学资讯。贵州省DTP药房管理制度建设基本完善，但在药品管理信息系统应用方面，仅有22.22％的样本药房能开展药品用药分析与监测。结论目前，贵州省DTP药房处于起步发展阶段，在保障患者用药方面的便利性和可及性还需提升，互联网渠道建设缓慢，缺乏有效的医药物流企业选用和评估机制，药学服务能力和药学服务人才培养体系还需加强，信息化管理和行业认可度有待提高。企业、政府、院校和行业协会应共同协作，强化贵州省DTP药房的专业化、信息化、制度化和标准化建设，为患者提供便捷的药品购买渠道和优质的院外个性化药事服务平台。 |
| ABSTRACT： | OBJECTIVE To in vestigate the existing problems about store construction and market operation and management of DTP （direct-to-patient）pharmacies in Guizhou province ，and to provide countermeasures and suggestions for the improvement and development of professional operation of DTP pharmacies in Guizhou province. METHODS According to the literature review ， the questionnaire was designed. Then the field survey of 11 DTP pharmacies and questionnaire survey for the person in charge （or store managers ） in Guizhou province were conducted from April to May 2021. The questionnaire mainly included the basic information，online sales channel construction ，pharmaceutical logistics distribution ，pharmaceutical care ，vocational training ， construction of pharmacy management system and application of drug management information system etc. ，in order to analyze the inadequacies of market operation and management of DTP pharmacies in Guizhou province and put forward suggestions. RESULTS Totally 11 questionnaires were delivered and 9 valid questionnaires were retrieved ，the effective response rate of questionnaires was 81.82％ . The sample pharmacies were all from Guiyang ，most of them （77.78％）were established by local pharmaceutical enterprises in Guizhou province ，and only 22.22％ of the sample pharmacies had opened online drug purchase channels. In terms of pharmaceutical care ，55.56％ of the sample pharmacies provided basic testing and life style interventions respectively ，44.44％ of the sample pharmacies provided adverse drug reaction monitoring ，and 33.33％ of the sample pharmacies implemented health education presentations and chronic disease rehabilitation program respectively. In term of personnel training ，only 11.11％ of the sample pharmacies implemented weekly business training ，and 66.67％ of the sample pharmacies received innovative and academic pharmacy information training. The construction of DTP pharmacy management systems in Guizhou province was completed basically ， but in terms of application of drug management information system ， 22.22％ of the sample pharmacies conducted drug application analysis and monitoring. CONCLUSIONS The development of DTP pharmacies in Guizhou province is still in initial stage currently. The convenience and accessibility of medicines for patients and the construction of online sales channel need to be improved ；the internet channel construction is slow ；an effective selection and evaluation mechanisms for pharmaceutical logistics enterprises need to be created ；pharmaceutical care ability and pharmacy service personnel training system need to be strengthened ；informatization management and industrial recognition of DTP pharmacies in Guizhou province need to be promoted. Therefore ，the enterprises ， government， universities and associations should work together and strengthen the professionalization ， informatization， institutionalization and standardization of DTP pharmacies in Guizhou province ，in order to provide patients with a convenient drug sales channels and high-quality personalized pharmaceutical care platforms eventually. |
| 期刊： | 2022年第33卷第07期 |
| 作者： | 樊兴颖，常悦，周涵妮，李端，黄明璨 |
| AUTHORS： | FAN Xingying ，CHANG Yue，ZHOU Hanni，LI Duan，HUANG Mingcan |
| 关键字： | DTP药房；药房管理；市场经营管理；药学服务；贵州省 |
| KEYWORDS： | DTP pharmacy ；pharmacy management ；market operation and management ；pharmaceutical care ；Guizhou |
| 阅读数： | 423 次 |
| 本月下载数： | 10 次 |
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